Playlists make it easy for people to watch more content. Here are more benefits of the TikTok playlist feature
Playlists encourage users to watch multiple videos in one sitting, leading to longer viewing sessions. Retention shows TikToks algorithm that the content resonates with viewers, and it’ll be more likely to push your videos to more people.
Organizing content into playlists makes it easier to see what type of content is on a profile, boosting viewers’ chances of exploring more. If you have years’ worth of videos, playlists also make it easier for you to keep the best ones from getting lost in your feed.
If you post videos in multiple parts to tell a long story or share an in-depth tutorial, playlists offer a structured, chronological presentation, making it easier for viewers to follow along. When you say “Go to Part 2,” people can find it quickly.
Playing your TikTok videos in playlists can increase exposure, maintain audience attention, and facilitate the navigation of your videos, particularly if your content is in a series or categories. Heres how you can create playlists from your profile directly.
Follow these simple steps to get started:
Open the TikTok app and tap the profile icon located at the bottom-right corner of your screen.
Select the “Videos” tab to view all your posted videos.